Ant Middleton – Ready for Anything Challenge

16 Jul 2019

The AA’s EVP is ‘Ready for ANYTHING?’, and we’ve partnered with Ant Middleton to bring the whole endeavour to life.  Ant is an English ex-Special Forces professional, adventurer and television presenter best known as the Chief Instructor on the Channel 4 television series SAS: Who Dares Wins.

Ant Middleton’s ‘Ready for anything’ Adventure launches at 16:00 on July 25th.  Ant will be guiding and supporting an enthusiastic group of AA employees through an intense 24-hour wilderness adventure – broadcast live online through social media (follow in the links at the bottom of the page).

The public will be able to interact and vote on the types of challenges the participants will encounter. As well as being a fascinating experiment, this adventure will showcase AA employees at their very best: living and breathing behaviours the AA are proud of – collaboration, innovation, care, dynamism, respect and expertise.

View the event site

The AA is very proud of their connection with the Armed Forces, which goes back over a hundred years, and their impressive history of serving the people of the UK. Recognised with the Gold Armed Forces Covenant Award, the AA is committed to providing as much support as they can to both service leavers and reservists.

Some of the participants joining Ant in the wilderness come from military backgrounds and we wanted to show how we  support the often-tricky transition from HM Forces to civilian life.

The principle of bringing your whole self to work is very important. A very transparent, true and honest representation of the employer brand and life at the AA.

You can follow the countdown to the event and the adventure itself on these channels:

Our Contestants

Tamer - 'You only live once, so make the most of it'

Hollie - 'Not stress about the small stuff, think about the bigger picture'

Laura - 'What drives me is setting challenges, seeing new things, having goals to acheive'

Mark - 'Friends describe me as driven, passionate, slightly argumentative, slightly stubborn'

Phil - 'All my friends and family said you've got to do this, it's got you written all over it.'

James - 'As soon as you can get over what's in your head, you can get over anything.'

Follow us on Social

Follow us on your favourite social network below to get alerts when the live streaming events begin, and for your opportunity to decide on how the challenges will be run.

Very soon, my six chosen team members will arrive at their base for an adventure none of them have experienced before, or will do again.
Ant Middleton,


Get involved

Head over to the live event site now and get involved.