Digital Insights Analyst

Business Area



Contract Type

Full Time



Closing Date


Company description

Job Title: Digital Insight & Roadmap Analyst 

Salary: £30,000-£50,000 DOE

Location: London (with flexible working)

Contract: Full Time/Permanent

This is the job

The AA is committed to transforming its products, services and customer experiences to make UK driving life smarter and simpler. The AA’s digital propositions team is absolutely fundamental to achieving this vision, and as a Digital Roadmap Analytics Manager / Digital Roadmap Analyst, you will be a pivotal part of this team. 

It’s an exciting time to join the Digital Propositions team with lots of plans across our digital channels. The role will work within the Digital Propositions team, where you will take the lead in evaluating our digital roadmaps, analysing the impact each activity will have and helping to prioritise the most important tasks for each team. You will also be helping to refine product backlogs, highlighting the impact of altering the Roadmap and reporting back once the activities have been released.

In this role you will work closely with the Product Owners, scrum teams and colleagues across the business to analyse and understand the impact of the roadmaps, the effort required to achieve and the results delivered.

What will I be doing?

The role includes the following responsibilities:

  • Estimating the impact of the roadmap activities
  • Understanding the cost-benefit trade off required to deliver the activities
  • Managing the digital front door process for new small changes
  • Monitoring and communicating changes to the roadmaps and impact
  • Daily monitoring of our digital journeys
  • Reviewing operational issues & coordinating product responses to them
  • Monitoring complaints and customer outcomes
  • Managing roadmaps across the digital product team
  • Monitor and review existing reports to provide feedback to the digital product team on performance
  • Work with colleagues across the business to understand the reasons behind the performance
  • Produce ad hoc analysis as requested

What do I need?

Capability, Knowledge and Experience:

  • Demonstrable web analytics experience 
  • Ability to demonstrate the commercial impact and clear commercial awareness
  • Ability to communicate at all levels of the organisation the cost / benefit of activities
  • Ability to work under pressure and at pace
  • Understanding of digital tools and technologies
  • Ability to understand and interpret data and digital performance trends
  • Understanding of digital journeys
  • Ability to make recommendations based on trends and insight
  • Strong communications skills, being able to communicate at both a detailed and top line level

Personal Characteristics:

  • Natural ability to work in a collaborative manner, with a wide variety of stakeholders and colleagues
  • Ability to work under pressure and at pace
  • Excellent organisational skills
  • Displays flexibility, leadership and ability to deliver on tasks.
  • Accurate, planned and pays attention to detail
  • Excellent team worker. Assists colleagues freely and is able to act as mentor and coach to department assistant and new starters.
  • Strong team player, confident yet willing to roll up sleeves and get stuck in

Additional Information

As a valued member of our team, you’ll have access to a range of fully supported development programmes, designed to help you progress in your career with us. Whether you’re looking to grow in your current role, or learn new skills and take on greater responsibilities, we can help you build the career you’re looking for here.

We’re always looking to recognise and reward our employees for the work they do. Here are just a few of the benefits you’ll have access to, as part of our team:

  • Discounted home and motor insurance
  • ​Half price AA breakdown membership in your first year and free after 12 months, along with a 50% introductory discount off breakdown cover for 12 months for up to 5 friends/family members.

Plus, so much more!

Good conduct matters to us. Our teams are motivated by doing the right thing for both customers and colleagues, and in line with our values, we ask all our employees to act with honesty & integrity and respect for others at all times. 

We’re an equal opportunities employer and welcome applications from anyone regardless of race, sex, disability, religion/belief, sexual orientation or age.

We hope to hear from you soon.