Senior Product Manager - B2B

Company Description/ Business Unit

Job Title: Senior Product Manager – B2B
Location: Basingstoke – Hybrid – Three Days in Office
Employment Type: Permanent
Hours: Monday-Friday

AA Summary

Think the AA is just about roadside assistance? Think again! 

As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered. Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team. Ready to join us?

#LI-EJ1 #LI-Hybrid

This is the job

You’ll take ownership of a diverse portfolio of AA B2B products and propositions, managing them end‑to‑end to ensure they deliver excellent customer outcomes and strong commercial performance. You’ll play a key role in making sure our products meet all governance and conduct requirements while continuing to add real value for our clients.

This role blends innovation with optimisation. You’ll develop new propositions and enhance existing ones across our manufacturer, fleet, leasing and wider B2B partnerships. Working closely with teams across the AA and external partners, you’ll shape compelling solutions that help our business and our customers, move forward.

What will I be doing?

• Owning the performance and development of a varied B2B product and proposition portfolio to deliver strong customer, commercial and conduct outcomes.
• Championing the voice of the customer by using robust insight to embed their needs throughout the product lifecycle. Ensuring products operate in line with FCA expectations, proactively identifying and driving conduct improvements.
• Optimising commercial performance by analysing trends, spotting growth opportunities and tackling inefficiencies with B2B colleagues.
• Leading end-to-end product reviews, including competitor and cross‑industry analysis, to shape best‑in‑class propositions.
• Developing clear, evidence‑based business cases to support investment decisions and prioritisation.
• Communicating product performance, opportunities and recommendations confidently to senior and executive stakeholders.
• Building strong internal and external partnerships, influencing and negotiating effectively to deliver on time, within budget and to scope.

What do I need?

• Experience managing products in a corporate environment, ideally with exposure to product governance frameworks.
• Proven track record of delivering customer experience improvements, including the use of customer journey mapping.
• Ability to manage multiple initiatives at pace, balancing strategic priorities with day‑to‑day delivery.
• Strong commercial acumen with the analytical skills to interpret and influence revenue, cost and profitability drivers.
• Experience in supplier management, procurement processes and effective budget control.
• Ability to think strategically and simplify complex information into clear, actionable recommendations.
• Demonstrates sound judgement, dependable follow‑through and the ability to deliver through cross‑functional teams.
• Confident communicator with the capability to influence stakeholders and drive alignment across the business.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.