B2B Trade Marketing Manager

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week) with regular travel to our Stanstead Abbotts site

Employment Type: 12 Month Fixed Term Contract (FTC)

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a B2B Trade Marketing Manager means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

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This is the job

Are you a confident storyteller with a passion for B2B marketing and strong agency management experience? Do you thrive in fast-paced, collaborative environments where you can make a visible impact? If so, this is an exciting opportunity to shape and elevate how AA Cars shows up across the used-car industry.

We’re looking for a Trade Marketing Manager to lead the planning, development and execution of all B2B marketing activity for AA Cars. This is a hands-on role where you’ll combine creativity, data-driven thinking and exceptional communication skills to help retain and grow our dealer network.

This role sits exclusively within AA Cars, the AA’s dedicated used-car marketplace and dealer network platform. AA Cars connects trusted dealerships with millions of potential buyers, offering a reliable marketplace backed by one of the UK’s most recognised motoring brands. Our mission is to help dealers grow, help customers buy with confidence, and raise standards across the used-car industry.

Please note, this is a 12-month Fixed Term Contract

What will I be doing?

• Lead all B2B dealer communications, including newsletters, product updates and operational messaging, ensuring clear, consistent and value-driven engagement across email, SMS and supporting channels.
• Manage creative, print and PR agencies end-to-end, owning briefs, creative development, production and delivery to support both dealer retention and acquisition.
• Plan and execute targeted multi-channel campaigns, including Mailchimp email activity, dealer acquisition marketing and cross-sell initiatives (e.g., AA Warranty), working closely with sales and product teams.
• Develop and maintain trade marketing assets and materials, including digital and physical point-of-sale content that supports dealer onboarding, growth and brand visibility.
• Enhance AA Cars’ industry presence through PR activity, including the Used Car Index, sponsorships, awards submissions and wider trade marketing opportunities.
• Report on marketing performance and lead Salesforce optimisation projects, providing clear insights to stakeholders and ensuring the platform supports effective sales activity.

What do I need?

• Strong agency management capability, with confidence in writing clear briefs, managing stakeholders and guiding work from concept to delivery.
• Proven Mailchimp expertise, able to run end-to-end campaigns, segment audiences effectively and optimise performance.
• Broad B2B marketing experience, with the ability to apply commercial thinking and adapt across channels (a blend of B2C is a bonus).
• Exceptional communication skills, including compelling written content, confident presenting and effective storytelling.
• Solid experience delivering multi-channel campaigns, balancing creative thinking with data-driven decision-making.
• Highly organised working style, with strong attention to detail and the ability to manage multiple priorities and make smaller budgets deliver maximum impact.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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