Senior Digital Business Analyst

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week)

Employment Type: 12-Month Fixed Term Contract

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior Digital Business Analyst means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

We’re looking for a highly capable Senior Digital Business Analyst to join our growing Digital team on a 12-month fixed term contract. Working as part of an Agile Scrum team, you’ll drive the end-to-end requirements lifecycle, from initial discovery and stakeholder engagement through to high-quality user stories ready for development.

You’ll bring structure, clarity, and analytical rigour to complex digital initiatives, helping us deliver customer-centric journeys and internal efficiencies. You’ll also act as a trusted partner to Product Owners and a mentor to other BAs in the team.

What will I be doing?

• Owning the intake and analysis of digital requirements, translating them into clear, testable user stories and epics.
• Collaborating closely with stakeholders to define, refine and prioritise a well-organised product backlog.
• Leading workshops, mapping “As-Is” and “To-Be” processes and identifying opportunities for improvement across digital journeys.
• Working day-to-day with developers and QA to ensure stories meet the Definition of Ready and support smooth delivery through each sprint.
• Conducting impact assessments, evaluating proposed solutions, and contributing to MVP definition and user experience reviews.
• Supporting and mentoring mid-level and junior Business Analysts, contributing to team capability and best practice.

What do I need?

• Proven experience as a Business Analyst within an Agile digital environment, including story writing, mapping and prioritisation.
• Strong skills in requirements elicitation, process modelling, data analysis and backlog management.
• Excellent communication skills with the ability to engage professionally with stakeholders at all levels, including senior leadership.
• Good working knowledge of Agile software development, Jira, and collaborative tools such as Miro.
• Strong technical awareness with architecture fundamentals, data flows, development and testing approaches.
• A detail-driven, logical thinker who can challenge constructively, work independently and deliver high-quality BA artefacts.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

#LI-HH