Content Designer

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Content Designer means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

#LI-Hybrid

This is the job

Are you passionate about crafting clear, human-centred digital experiences? Do you thrive in collaborative, cross-functional environments and enjoy simplifying complex ideas into accessible content? If so, we’d love to hear from you.

We’re looking for a Content Designer to join our Digital function, helping shape the words and structures that bring our digital journeys to life for millions of UK breakdown cover customers.

What will I be doing?

• Designing and refining user journeys and product landing pages that are clear, compliant and conversion focused.
• Collaborating with product designers, developers, CRO and compliance colleagues to create joined-up, user-first experiences.
• Using insights from user research and data to inform content decisions and continuously improve digital journeys.
• Communicating clearly and empathetically with stakeholders across the business, adapting your message to suit different audiences.
• Applying Agile principles and working in a fast-paced, multidisciplinary team.

What do I need?

• Experienced in content design, UX writing or similar, with a strong grasp of UX principles, accessibility and inclusive design.
• Proven ability to collaborate across disciplines, including working with compliance and CRO teams to create content that’s both effective and regulatory compliant.
• Skilled in stakeholder engagement, with clear, confident and adaptable communication that builds trust and influence.
• Naturally empathetic, designing with care and always considering the user’s perspective.
• Curious and forward-thinking, with an interest in AI tools and emerging technologies to enhance content design.
• Comfortable in agile, fast-paced environments, balancing multiple priorities while staying focused on user and business outcomes.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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