Head of Dedicated Services

Company Description/ Business Unit

Location: Field Based #LI-Field
Employment Type: Full time / 12 Month Fixed Term Contract
Business Area/Function: Roadside Services
Application Closing Date: Thursday 5th June 2025

Thought The AA only provide roadside assistance? Think again.

For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as our Head of Dedicated Services, you’ll play a key part to our success and join us on this exciting motoring journey.

This is the job

Step into the role of Head of Dedicated Services and lead the charge in transforming how we deliver Mobile Mechanics, Assist, Vehicle Inspections, and Signs. You’ll drive national performance, shape strategy, and deliver standout customer experiences—while scaling our Car Care services at pace.

This is your opportunity to lead bold growth, inspire high-performing teams, and embed a culture of innovation, safety, and impact. You’ll work with senior leaders to turn strategy into action—and make a real difference every day.

What will I be doing?

• Champion ownership, continuous learning, psychological safety, and adaptability—creating an environment where people do their best work and grow every day.
• Challenge the status quo and uncover strategic opportunities to elevate service performance, streamline operations, and deliver exceptional value.
• Craft and execute a bold vision that sets new benchmarks for operational and financial success—because good enough isn’t good enough.
• Align operational strategies with commercial goals, identifying new avenues for growth and expansion within our roadside services portfolio.
• Foster strong, cross-functional relationships with internal teams, suppliers, and B2B partners to deliver seamless service and unforgettable member experiences.
• Optimise resource planning and manage multiple budgets with finesse—delivering cost savings without compromising on quality or compliance.
• Maximise ancillary revenue and take full accountability for P&L performance across our Assist and Signs businesses.
• Tackle escalated issues head-on and uphold the highest standards in health, safety, and environmental compliance.
• Operate within a robust risk management framework, representing Roadside Operations in audits and ensuring alignment with our organisational risk appetite.

What do I need?

Capability, Knowledge and Experience:

• Inspirational leadership with the ability to motivate and guide diverse teams.
• Strong commercial focus with advanced financial, analytical, and decision-making skills.
• Strategic mindset with the ability to communicate complex ideas clearly to a range of stakeholders.
• A customer-first approach, committed to delivering meaningful and measurable outcomes.
• Proven ability to manage expectations and build strong relationships across internal and external partners.
• Business acumen to shape and evaluate innovative solutions, understanding their risks, impacts, and opportunities.
• Experience delivering business improvement initiatives and realising programme benefits in large, complex environments.
• Confidence in leading change and driving progress in dynamic settings.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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