Product Owner - Engagement

Company Description/ Business Unit

Location: London (hybrid working 3 office days per week)

Employment Type: 6-Month Fixed Term Contract

Think the AA is just about roadside assistance? Think again.

For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Product Owner – Mobile App Engagement means you'll play a crucial role in our success and be part of this exciting motoring journey.

Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.

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This is the job

Join our growing Mobile App & Engagement product team to shape, deliver and optimise Mobile App features and propositions to the AA’s 3.3m breakdown customers.

We have multi-year investment to develop our core mobile app – and are looking for an experienced Product Owner to deliver brilliant engagement moments for our customers through the app (for example, push notifications, written and video content).

The mobile app is central to our Chief Digital Office strategy to drive more engagement from AA members, deepen their relationships with us and increase self-serve across our base. You will play a critical role in ensuring alignment between business stakeholders, whilst also providing digital best practice to ensure a market leading customer experience.

Please note, this position is a 6-month fixed term contract.

What will I be doing?

• Support the Senior Product Manager in developing priorities and backlog in line with business priorities, making trade-offs, and ensuring the delivery team understands the backlog of work.
• Own the overall strategy for driving app engagement from AA customers: both increasing visits from existing app users and driving adoption from new customers
• Drive forward creative ideas for new and relevant written and video content within the app, working closely with marketing to create
• Capture and assess business/development requests, producing user stories and acceptance criteria with the help of the scrum team.
• Keep a wide range of stakeholders engaged and informed of progress, including organising internal demos, retrospectives, backlog grooming, and refinement sessions.
• Define KPIs and actively monitor the performance of your campaigns and ideas and tell the story using data
• Work with the Sales & Marketing and Customer Success teams to understand customer responses to online journeys, including usability testing, onsite feedback, and competitor benchmarking.

What do I need?

• Deep understanding of digital product management and the promotion/engagement of features, preferably with mobile apps.
• Experience in successfully delivering changes to digital customer journeys, with a strong commercial awareness to identify opportunities and issues.
• Ability to think creatively – with ideas of your own and working with other creative experts to think outside the box and try new ideas that will get customers attention about digital propositions
• Ability to work under pressure and at pace, with a good understanding of digital tools and technologies.
• Proficiency in Microsoft Packages (Outlook, Word, Excel, PowerPoint), and knowledge of JIRA / Azure DevOps, Confluence, and Digital Analytics tools such as Google Analytics.
• Excellent organisational skills, with the ability to work collaboratively with a wide variety of stakeholders and colleagues, displaying flexibility, leadership, and attention to detail.

Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

Plus, so much more!

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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