Internal Communications Manager

Company Description/ Business Unit

Location: Oldbury (Hybrid)
Employment Type: Full Time, Permanent

Thought The AA only provide roadside assistance? Think again.

For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as Internal Communications Manager, you’ll play a key part to our success on our exciting motoring journey.

This is the job

Join us as an Internal Communications Manager and become the voice that engages our Road Operations teams and connects them to our strategic roadmap. Within this role, you will be responsible for developing and delivering internal communications and engagement with a primary focus on our patrol network and frontline colleagues.  

Collaborate with the Internal Communications Business Partner and the Roadside Operations leadership team to craft compelling narratives that not only inform but also empower our colleagues. Your mission is to ensure every team member is equipped with the knowledge to perform their roles safely and is aligned with our vision. 

What will I be doing?

• Communications Planning: Plan and deliver effective communication activity to engage colleagues in The AA's vision and priorities, aligned to broader organisational goals
• Strategic Advisory: Offer communication guidance to the leadership team, promoting best practices and strategic alignment.
• Storytelling: Collaborate on the internal communications strategy for Roadside Operations and translate priorities into meaningful concepts for Road Operations colleagues
• Campaign Management: Plan and deliver campaigns and events that communicate The AA's vision and priorities to the Road Operations team
• Campaign and Event Execution: Plan and deliver campaigns and events that illustrate The AA's vision and priorities, supporting internal events including patrol roadshows, leadership events and The AA annual awards.
• Performance Analysis: Assess communication efforts, identify engagement trends, and recommend strategies for improvement.
• Operational Communication Management: Lead the end-to-end process of patrol messaging, including content creation, approval, and distribution, adhering to established communication protocols. 

What do I need?

Capability, Knowledge and Experience:

• Strategic Communication: Proven track record in developing and executing comprehensive communication plans and campaigns.
• Stakeholder Management: Previous experience in collaborating with senior stakeholders.
• Planning and Integration: Skilled in planning activities that align with and support broader business messages and projects.
• Engagement Skills: Experience in connecting with remote and frontline colleagues is highly desirable.
• Deadline-Oriented: Ability to meet tight deadlines within a dynamic, fast-paced operational setting.
• Copywriting Expertise: Demonstrated ability to craft engaging content tailored for diverse audiences and channels.
• Technical Proficiency: Knowledgeable in utilising platforms such as Outlook, Excel, Teams, SharePoint, Yammer, Poppulo, and Stream.

Additional information

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family