Digital Experience Designer

Business Area

Head Office, Digital



Contract Type

Full Time



Closing Date


Company description


We are the AA. And we keep everyone’s show on the road. There for our customers wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organization, we offer a range of excellent products and services to millions of customers.

Location: London

Salary: Competitive 

Full Time/Permanent

This is the job

Reporting directly to the Digital Experience Design Lead, you will work alongside, and collaborate with, other talented designers, editors, product owners and developers to deliver an excellent customer experience.

You’ll play a key role in designing the user experience of our apps, working end-to-end from product discovery right through to solution design. Working closely with design colleagues and developers, you’ll be part of a cross functional team creating digital experiences that transform the lives of UK drivers. You’ll be fully conversant in mobile app design patterns and guidelines across IOS and Android, understanding how to make the most of the native capabilities to deliver engaging experiences. You will also have a solid understanding of the role of web and apps and create coherent experiences across channels.

You will need to be a positive self-starter and a customer advocate who is always keen to understand customer needs and behaviour. You will need to test and validate the experiences you design and can call on a variety of methods to do so – including analytics, split-testing, remote user testing, call listening, customer feedback and lab studies. Your portfolio of outstanding design work must demonstrate this iterative, user centred approach to continuous improvement.

We are investing significantly in our digital portfolio, and you will play a key role in transforming our digital customer journeys.  You will join a growing team of talented designers and editors, working in a central London location. This role is a great opportunity to be involved in defining the future of a truly innovative, market-leading product and delivering a great experience for our customers.

What will I be doing?

  • Designing key customer journeys for mobile apps
  • Helping to shape the future strategy for the app user experience
  • Facilitating co-creation sessions to define the problem and solution space
  • Helping to evolve the UI Toolkit in line with latest standards and best practices
  • Ability to effectively communicate with app developers with a solid grasp of the technical aspects of mobile app design
  • Optimising existing experiences to boost visitor engagement and conversion rate
  • Validating designs with actionable data from a range of sources
  • Presenting designs and explaining rationale to senior stakeholders
  • Working closely with editors to ensure that content is considered as part of the design process
  • Working with developers to deliver best possible customer experience within OS guidelines

What do I need?

Capability, Knowledge and Experience:

  • 3 years + experience designing leading user experiences for mobile apps (iOS and Android)
  • Experience working with working in agile/scrum environments
  • Comfortable with understanding and using data and customer feedback to guide design decisions
  • At least 2-3 years’ experience in a similar UX/UI design role
  • Expertise using tools such as Sketch, Zeplin, AxureRP, InVision etc.
  • Able to build prototypes to low or high fidelity depending on context
  • Happy working at conceptual and detailed levels – adjusting techniques and approaches as necessary

Education and Qualifications:

  • University degree desirable

Personal Characteristics:

  • Ability to communicate clearly with technical and non-technical colleagues across the business
  • Capable of working at speed and under pressure to deliver regular updates to the app and website
  • Self-starter that takes the initiative and works well in closely-formed scrum teams
  • Reflects and exhibits the AA Brand Values – Courtesy, Care, Expertise, Dynamism and Collaboration

Additional Information

What else is expected of me?

Good conduct matters at the AA.  It's very important that you act with honesty & integrity, are respectful of others and have a consistent desire to do the right thing.  Everyone at the AA lives these behaviours, so we are all able to support the delivery of good outcomes for our customers.