Jason Smith

Decision Support Manager

"Having been with the AA for 12 years now, I've seen quite a few changes. We were still a mutual organisation when I joined following university. These days, the company is far more commercially focused than I have ever known it. And, in my opinion, this has resulted in a much more attractive offer to our customer base.

"There's a very flat structure here and this encourages a great amount of idea-sharing and collaboration across the business. In fact, my role as a Decision Support Manager means I have a lot of contact with customer-facing departments and I use their feedback extensively when I'm devising new initiatives, like our 'Save a Member' scheme for example. This has involved developing a toolkit of discounts and special offers for a dedicated team to draw on when members are thinking of moving on. It's just one example of how we respond to the challenges of the marketplace and the needs of our customers.

"I get a great deal of satisfaction out of what I do. You can really see the impact your decisions and contributions make to the business – which I think is unusual in large companies. It can be a little daunting sometimes taking responsibility for a brand with such an impressive heritage – we still have 100% spontaneous recognition among consumers. But it's the opportunity to build on this and continue to deliver our own particular brand promise that makes my role worthwhile."